I am a seasoned marketing leader with a background in technology and business process improvement. I transform business ideas and strategies into increased revenues, reduced costs, streamlined processes, and increased customer satisfaction.

Professional Experience

Vice President, Marketing & Technology, Bath Saver, dba Bath Fitter

November 2016-Present

  • Develop and execute strategy for portfolio of companies (Bath Fitter, Kitchen Saver and Homespire)
  • Increased lead generation 40%, conversions 15% and sales 25% YOY by updating traditional marketing/media and initiating digital strategies
  • Deployed Intranet and internal communications programs

Sr. Manager – IS Marketing Systems, Rite Aid Pharmacy

July 2012-November 2016

  • Led web, mobile and backend application development
  • Oversaw business relationships, enterprise technology roadmap and Waterfall/Agile development projects
  • Transformed business goals into >$36m in revenue-generating initiatives
  • Led ecommerce fulfillment project team that realized >$12m in savings over 5 years

Sr. Brand Manager, International Securities Exchange (ISE)/NASDAQ

April 2007-July 2012

  • Managed web, digital, social media, CRM/database, print, and event marketing campaigns to support larger strategic goals responsible for 84% of revenue
  • Supervised creative and technical resources

Sr. Online Marketing Manager, DIRECTV

March 2006-April 2007

  • Recruited, trained and supervised copywriters, designers and developers while maintaining and enhancing directv.com to meet and exceed revenue goals
  • Relocated ecommerce function from LA to NYC
  • Redesigned/architected site using new Content Management System

Online Resource Manager, BOSE Corporation

November 2003-March 2006

  • Led team of copywriters, designers and frontend developers, ensuring on-brand voice in all communications
  • Implemented online initiatives that contributed over $15m in revenue
  • Reduced costs 8% in one year

Digital Copywriter/Editor, Staples, Inc.

August 2000-November 2003

  • Led editorial team to create/edit direct mail, catalog and online content while maintaining branding