I am a seasoned marketing leader with a background in technology and business process improvement. I transform business ideas and strategies into increased revenues, reduced costs, streamlined processes, and increased customer satisfaction.
Professional Experience
Vice President, Marketing and Technology, Bath Saver, dba Bath Fitter
November 2016-Present
- Develop and execute strategy for portfolio of companies (Bath Fitter, Kitchen Saver and Homespire)
- Increased lead generation 40%, conversions 15% and sales 25% year over year by updating traditional marketing/media and initiating digital strategies
- Deployed Intranet and internal communications programs
Sr. IT Manager – IS Marketing Systems, Rite Aid Pharmacy
July 2012-November 2016
- Led web, mobile and backend application development
- Oversaw business relationships, enterprise technology roadmap and Waterfall/Agile development projects
- Transformed business goals into >$36m in revenue-generating initiatives
- Led ecommerce fulfillment project team that realized >$12m in savings over 5 years
Sr. Technology Brand Manager, Nasdaq International Securities Exchange (ISE)
April 2007-July 2012
- Managed web, digital, social media, CRM/database, print, and event marketing campaigns to support larger strategic goals responsible for 84% of revenue
- Supervised creative and technical resources
Sr. Online Manager, DIRECTV
March 2006-April 2007
- Recruited, trained and supervised copywriters, designers and developers maintain and enhance directv.com to meet and exceed revenue goals
- Relocated ecommerce function from LA to NYC
- Redesigned/architected site using new Content Management System
Online Resource Manager, BOSE Corporation
November 2003-March 2006
- Ensured efficient resource deployment while maintaining effective corporate branding
- Implemented online initiatives that contributed over $15m in revenue
- Reduced costs 8% in one year
Digital Copywriter/Editor, Staples, Inc.
August 2000-November 2003
- Led editorial team to create/edit direct mail, catalog and online content while maintaining branding