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Digital Transformation is Not a Tech Problem. It’s an Alignment Problem.
Introduction: Why So Many Transformations Fail Over the past decade, “digital transformation” has become one of the most overused buzzwords in business. Every CEO talks about it. Every board has it on the agenda. And every consulting firm sells it as the solution to nearly every problem. Yet here’s the uncomfortable truth: 70% of digital…
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Why the Future CMO is Really a Chief Growth Officer
Introduction: The CMO at a Crossroads For years, the Chief Marketing Officer (CMO) was considered the “voice of the brand.” They oversaw advertising, managed creative agencies, and measured success in impressions, awareness, and share of voice. But the world has changed. Today, boards and CEOs are asking very different questions: The modern CMO is no…
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Home Improvement Lead Generation Mastery
In this exhaustive guide, I’ll walk you through a comprehensive array of tactical strategies designed to empower home improvement businesses, ensuring their lead generation efforts propel them towards sustained success and growth.
