Cross-industry marketing, digital, and client experience executive with 20+ years of proven success driving revenue, brand, and enterprise transformation for financial services, consumer, and technology companies. Recognized for aligning marketing, martech, and client experience strategies with business goals to deliver measurable growth — including $100M+ in direct revenue impact. Trusted partner to boards, CEOs, and PE firms seeking scalable, high-ROI growth.

Senior Vice President/Director of Marketing and Client Experience, Orrstown Bank

August 2022-Present

  • Architected brand transformation & omnichannel strategy delivering 15% increase in client retention and $30M in new revenue.
  • Directed enterprise-wide digital initiatives, improving marketing efficiency by 20% and aligning sales, technology, and operations.
  • Built a scalable martech roadmap integrating data, automation, and analytics to drive revenue growth and CX.

Vice President, Marketing & Technology, Bath Fitter

November 2016-August 2022

  • Developed integrated marketing strategy across digital, broadcast, and experiential channels, fueling 40% lead growth, 15% conversion lift, and 25% YoY revenue growth.
  • Managed $26M budget and a 15-person cross-functional marketing & IT team; delivered a new intranet and digital workplace, improving employee engagement.
  • Reduced operating costs 15% via MarTech consolidation and process reengineering.

Sr. Manager – IS Marketing Systems, Rite Aid Corporation

July 2012-November 2016

  • Directed eCommerce & mobile platform transformation generating $36M+ in digital revenue and $12M in operational savings.
  •  Partnered with C-level executives to shape technology roadmaps supporting omnichannel retail.

Senior Brand Manager, NASDAQ/International Securities Exchange (ISE)

April 2007-July 2012

  • Directed digital strategy delivering 84% of total firm revenue; managed $2M budget and 5-person team.
  • Oversaw CRM, events, web, and social media strategies driving brand recognition and revenue.

Senior Manager, Ecommerce Strategy, DIRECTV

March 2006-April 2007

  • Rebuilt ecommerce organization, driving 25% increase in online sales and $5M incremental revenue.
  • Improved efficiency 20% during departmental relocation.

Manager, Online Marketing, BOSE Corporation

November 2003-March 2006

  • Led team of copywriters, designers and frontend developers, ensuring on-brand voice in all communications
  • Led global marketing programs generating $15M in new revenue and achieving 8% annual cost reduction.

Senior Digital Copywriter & Content Strategist, Staples, Inc.

August 2000-November 2003

  • Drove brand and UX alignment across campaigns, product content, and promotional materials.